End Market Analysis for Meat/Live Animals, Leather and Leather Products, Dairy Products Value Chains
Ethiopians have been engaged in livestock production and trade for centuries and much of the
business of livestock production is not that much different today than what it has been over the years.
Yet in a hyper-competitive global economy that demands instantaneous changes to product design and
ever higher standards of quality and supply, gaining and maintaining market share, even in one own
market is more challenging than ever. For instance, in order to gain more than the one-tenth of one
percent of the world’s global meat exports (Ethiopia’s current share), the industry and government
need to adopt new approaches to the livestock trade (and to its many by-products like leather and
dairy) and change old habits and customs that are only preventing the industry from taking a
significantly larger share of global trade.
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